High-quality skin care products used to cost an arm and a leg, and they were reserved for the richest of the rich. However, things have been changing in recent years, which brands like The Ordinary, Arbonne, Drunk Elephant, and True Botanicals stepping in and changing the skincare game. Even though all of these brands are widely respected and used, Ordinary is the brand that started a revolution.
Why is The Ordinary so extraordinary?
The Ordinary is a budding skincare line that aims to make natural skin care products accessible to everyone, no matter their financial state.
But what makes The Ordinary so special? The answer to this question is transparency. Brandon Truaxe, the Ordinary's founder, built the brand on total transparency and lack of fluff and filler. With Ordinary, what you see is what you get.
This approach translates to naming their products and branding as well. The Ordinary makes sure to stay away from control group-approved and fancy product names. The Ordinary's products are named after what is in the bottle. Some of their products are called "Niacinamide 10% + Zinc 1%" and "Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F", which is exactly what you get when you open the bottles.
The Ordinary takes a unique approach to package and brand its products. While many skincare products use flowery labels, The Ordinary uses simple, clean, clinical packaging. And The Ordinary doesn't have celebrities and influencers promoting it. Ordinary's biggest marketing secret is a good word of mouth, and the effectiveness of The Ordinary products is what keeps the company alive and thriving.
However, Ordinary has another amazing selling point: a very low price. And when we say very low, we mean suspiciously low. The Ordinary craze began with the Retinol 1%, which, at around seven dollars, is just a portion of the price of other skincare products that use the same component.
Over the last eighteen months, the demand for transparent beauty brands has skyrocketed. Other examples of super transparent beauty and makeup brands include Drunk Elephant and True Botanicals. It seems like the skincare industry is changing, and its future lies in the brands that are ready to sacrifice the fluff and the marketing for the quality and availability of their skincare products.